Are the Concerns over Globalization Justified?

Globalization is one of the most vibrant, contested, and debated issues in modern international relations. Some argue that globalization brings great benefits, while others argue that globalization is fundamentally flawed. Countries in the world today are largely Interconnected, whether through trade relations, cultural exchanges, multinational cooperation on world issues like the environment and natural resources.The term â€Å"globalization† is a process of worldwide movement towards economic, financial, trade and communications Integration, where the world becomes ore Interlinked and connected. Whether the concerns over globalization Is Justified or not, questions if the worries of globalization is supported by logical and substantial reasons. As much as globalization has its pros sand cons, I feel that the concerns over globalization are valid.The reason being that globalization results in culture leveling, ethnocentrism, economic disparity, technological disparity, enviro nmental degradation and lastly, unemployment and labor drain One concern of globalization Is culture leveling, where cultures become homogeneous and local culture Is lost. This Is process by which different cultures become increasingly similar to one another, most often as a result of travel and communication. The danger of cultural leveling is that it can erode the traditional cultural practices, beliefs and interests of one group, in favor of another, therefore creating one culture that dominates all others.Due to globalization, countries have been opening up to trade and welcoming foreign investments to their country. Local cultures feel threatened and overwhelmed by foreign products and their associated values Like In the phase of Singapore, there are many foreign investments, such as the all-famous McDonald's. Those foreign eateries are slowly replacing the hawker centre and food courts here, as more people preferred eating at such places compared oat hawker centre and food cou rts. As a result, there is homogeneities of culture, loss of cultural diversity and the erosion of culture.For example, cultural products now make up the second largest United States' export behind aircraft. In 1992, the united States purchased only $288 million in cultural products from the nations of the European Community (SEC) combines, while the SEC nations bought $3. 7 billion in US cultural products. Culture leveling is a serious and long-term problem cause once the cultural sites are gone, It Is difficult or almost Impossible to revive them again. Even If It Is possible to construct similar bulldogs, It may not have the nostalgia feel.Therefore the concern of culture leveling over globalization is Justified. Another concern of globalization Is ethnocentrism whereby we make false assumptions about another culture, can often lead to misinterpretation, prejudice and negative relations between social groups, due to the exchange of cultures encouraged by globalization. Globalizat ion allows people from all over the world to exchange cultures with one another. The problem with this is that there will be increased proximity arising from increased trade, which could lead to conflict because different groups have divergent values, beliefs and norms.As a result, there will be increasing outbursts of violence that run along ethnic and cultural lines. An example is the Samuel Huntington Clash of Civilizations, a theory that people's cultural and religious identities will be the primary source of conflict in the post-Cold War world. There are basically six main explanations to his theory. First, differences among civilizations are not only real; they are basic. Civilizations are differentiated from each other by history, language, culture, tradition and, most important, religion.Second, the world is becoming a smaller place. The interactions between peoples of different civilizations are increasing; these increasing interactions intensify civilization consciousness and awareness of differences between civilizations and commonalities within civilizations. Third, the processes of economic modernization and social change throughout the world are separating people from longstanding local identities. They also weaken the nation state as a source of identity. Fourth, the growth of civilization-consciousness is enhanced by the dual role of the West.Fifth, cultural characteristics and differences are less mutable and hence less easily compromised and resolved than political and economic ones. Finally, economic regionalism is increasing. This problem of ethnocentrism might be serious if people continue to differentiate others with their values, beliefs and norms. Tension might build up among the people with different values, beliefs and norms, as they will misunderstand one another thus causing long-term problems because it is unlikely o resolve the conflict overnight and their way of thinking may be negatively influenced by their peers.Therefore, the concern of ethnocentrism over globalization is Justified. The third concern of globalization is economic disparity. Globalization may result in greater economic disparity between the rich and poor, basically the rich getting richer and the poor getting poorer. This is because the rich seek to benefit themselves; the rich countries are also better equipped (in terms of infrastructure, educational level of their people and amount of capital etcetera) to reap the benefits. One example is the growing concentration and monopolizing of economic resources and power by Multinational Corporations (Macs) and global financial firms.Only 20% of the world population in the developed countries receives 82. 7% of the world income. In 1989, the average income of 20% of the people living in the richest country was 60 times higher than 20% of the people living in the poorest countries. Shockingly, this ration had doubled 30 times from 1950. However, this cannot be blamed on globalization solely becau se the higher income of the rich in less developed or developing countries has not been translated into investment, exulting in unemployment and the growing income disparity. Even if they had done so, this does not narrow the income gap between the two groups significantly.Thus, this problem of income disparity is serious and long-term because countries would only want to speed up the rate of the improvement of their economy so that the parts of the country will be more productive than to improve the less developed parts of the country. Thus, government tends to ignore the poorer parts of the country or improve it at very slow rate, causing the widening of income gap. It also takes a lot of mime and money to narrow the income gap of the rich and poor which would be detrimental to the country's economy. Therefore, the concern of economic disparity over globalization is Justified.Another concern of globalization that should be addressed is the increasing technological disparity betwee n the rich and the poor countries. Globalization may result in greater technological disparity between the rich (e. G. United States of America) and the poor countries (e. G. Africa). The emerging world economy is electronic. Countries will be integrated through info systems and technology. The ore developed countries are better equipped in terms of infrastructure and the educational level to harness the advanced technology. The less developed countries will thus remain on the periphery.For example, Nikkei industry in Vietnam and Thailand tends to be labor intensive and therefore rely on low-tech or less skilled labor Just because they have a lot of labor. But this is not exactly caused by globalization. Different countries have different capacities to adopt technology. Thus, Olds must find their own balance between globalization and use of IT and the pace of trade liberalizing. Many countries suffer from absence of science and technology infrastructure and technology policies. Also , they have poor utilization of available technical manpower.Governments and non-governmental organizations should also step back and allow markets and private sector to play greater role in transfer of technology. The problem of technological disparity is rather serious. Technological disparity is also linked to income disparity, if a country does not have enough incentives and funds, the country is unable to purchase new or more advanced technology, thus the productivity of that particular cannot may not be as efficient as entries who are able to purchase advanced and latest technology to help in their production.Countries that do not have the purchasing ability are most likely the less developed countries or poorer parts of a country while countries that are able to enjoy such blessings of advanced technologies are the more developed countries and the richer parts of a country. Hence the poorer regions will remain poor as their productivity remain low while richer regions continu e to prosper. Thus technological disparity between the rich and poor countries is a long-term problem of liberation, which is Justified.However some may argue that the concerns over globalization are not Justified because the problems can be minimized. Globalization has caused the improvement of technology and transport making transport more convenient and efficient to carry goods and people from one place to another. One example that globalization has improved transportation is the creation of cars. There is an increasing trend in the number of people who owns a car. Cars emit greenhouse gases such as carbon deplete and leading to the increase rate of global warming.Thus with advance genealogy, the catalytic converter was invented to convert those pollutant gases to less harmful gases. But not all countries actually make it compulsory for all cars to instill the catalytic converter in their vehicles unlike Singapore. Hence even if there is this converter to convert harmful gases to less harmful gas, it will not have a large impact on the environment if very few people use that. Greenhouse gas emissions are also caused by rapid industrialization in the developing world and the heavy dependence on fossil fuels. Environmental depletion is also caused by the overuse of sources.This is because there has been a rise in demand and ecosystem removal as a result of population growth. The need for disposable products has caused logging to be on the increase, which result in the excessive deforestation. Once the ozone layer is depleted, it is non-reversible, neither can it be cured. Thus this is a very serious problem and it is long-termed because there is nothing that can be done to reverse the effect of ozone depletion except to slow down the rate of global warming. Therefore environmental degradation is a concern of globalization that can be Justified.

Website for Cavite State University-Silang Campus

INTRODUCTION1.1 Background of the StudyA newspaper refers to a printed publication consisting of folded unstapled sheets and containing news, feature articles, advertisements, and correspondence. It occupies an important place in our life. It plays an important role in shaping the destiny of a country. Every morning a newspaper brings up news from every corner of the world. A good newspaper is a sign of good civilization and progress of a country. It satisfies the demands of the literates, it covers a wide range of subjects like sports, advertisement, education, trade etc. the government makes important announcements only through a newspaper. It plays a very important role in a democratic country.It is a true mirror of the public opinion. The importance of newspapers can’t be ignored in the social uplift of the country. Hence, newspapers still enjoy an integral part in the society (Prajwal N., 2010). The Sumilang Group of Publications, the publisher of The Sumilang Chronicles and other scholastic newsletters, is the official publication of Cavite State University – Silang Campus. The organization is built under Republic Act No. 7079 or the Campus Journalism Act of 1991. According to Section 2 of R.A. 7079, â€Å"It is the declared policy of the State to uphold and protect the freedom of the press even at the campus level and to promote the development and growth of campus journalism as a means of  strengthening ethical values, encouraging critical and creative thinking, and developing moral character and personal discipline of the Filipino youth.In furtherance of this policy, the State shall undertake various programs and projects aimed at improving the journalistic skills of students concerned and promoting responsible and free journalism.† It is the responsibility of the organization to provide the members of the academic community with all the current news and updates happening around the campus which includes university and academic n ews, development news, community news, features, sports news, literary, opinion and photo essays. However, release of newsletter inside the university is not frequent unlike other schools, resulting to lack of information on the latest happenings inside the university.To address this problem, the proponents have come up with a proposed study to develop a website for The Sumilang Group of Publications, in which the current news and events of the university can be read and accessed anytime and anywhere by the students, faculty members, and administrators of the university.1.2 Statement of the ProblemAccording to some interviews conducted to the members of the The Sumilang Group of Publications, they are experiencing difficulties with their operations. With the traditional process in communicating with other members, they are affected in terms of reaching out to its members, thus resulting in miscommunication. The manual system of checking and passing of news articles are also affectin g the operations of the organization.Some articles are not following the proper process in proofreading, thus resulting to multiple unseen errors. As observed by the proponents, developing a website for The Sumilang Group of Publications of Cavite State University – Silang Campus will greatly benefit the organization. With this, the students, faculty members and administrators, will now have access to information on the latest news and updates inside the university online. The organization will also have the ability to import and manage their data and articles with the help of the website.1.3 ObjectivesThe general objective of this study is to create a website for The Sumilang Group of Publications of Cavite State University – Silang Campus. Also, this study has the following specific objectives: a. To design a website that will highlight the official publication of the university; b. To disseminate the latest news and events inside the university in real time; c. To d evelop the system as intended, and;d. To test and implement the system.1.4 Significance of the StudyThe project design, â€Å"Website for the Sumilang Group of Publications in Cavite State University – Silang Campus†, was developed in order to address the need of the organization in managing updates about the latest news and events happening inside the university. Also, this was intended for the rapid processing of articles to elevate their services.This study is also intended to benefit the writers of the Sumilang Group of Publications because it will let them post their articles in a more secure and convenient manner. Also, the students and instructors of Cavite State University – Silang Campus will benefit with this website because they can now coordinate and contribute in ensuring that all information found are correct and well-updated.Multitasking will also be more efficient with the help of this project design. The members will now be able to save time in submitting their articles, while other staffs and members can now handle other tasks, thus making their operations more efficient. Also, the university can save resources, time, and energy in producing accurate reports that in return, will eliminate time hindrances and data inconsistencies.As for the students and instructors that will serve as the readers, this system can assure that all data found on the website are timely and accurate; Giving the impression that the Sumilang Group of Publications is a credible organization that will result in more confidence for the members of  the organization in order for them to continue serving the academic community. Scope and LimitationThis project design is only limited in the development of a website for The Sumilang Group of Publications of Cavite State University – Silang Campus with the following features: Add, edit, and feature news articles, display news and announcements, and highlight the Sumilang Group of Publications as t he official publication of Silang Campus. In order to develop the project design, the researchers used a single unit of computer with the following specifications: Intel ® Atomâ„ ¢ processor N270 (1.60 GHz, 533 MHz FSB, 512 KB L2 cache) processor, 2GB memory and 500GB hard disk storage. For the software, the researchers used Microsoft Windows 7 Ultimate (32-bit) operating system, PHP for the scripting language, and MySQL for the database.In order to properly address the problem of the organization and to produce software that will meet certain standards, the researchers used the Rapid Application Development (RAD). RAD is a software development process used to speed the overall development time of a system. The objective of RAD is first to decrease development time, which will decrease expense, by involving end-users in every phase of the software development life cycle. There are four phases in RAD as shown in Figure 1. The first phase is requirements planning.Requirement plan ning is the process of identifying the solution to the current problem. The user design phase is the phase when the end-user gives thoughts on how the system should be designed. This would be a non-technical design. It is a local design of the system. The next phase is the construction phase, which is the actual building of the system. The final phase is the installation of the system, which is called the cutover phase. Included in this phase is the testing and training of the users.

Persuasive speech Essay Example | Topics and Well Written Essays - 250 words - 5

Persuasive speech - Essay Example People going to public places such as hotels or even some schools face the wrath of isolation. They are regarded as strangers or even terrorists and are stared at surprisingly. 2- Fear of physical harm. People opposed to wearing of hijabs have always assaulted girls wearing the hijabs in different countries such as France and other public places such as schools. They are always suspected to be hiding something behind their hijabs (Elawawadh Web). As a result of assault and discrimination, many girls have opted out of Islam and joined other religions or secular world. They fear the level of discrimination driven towards people wearing hijabs (â€Å"BBC News† Web). - Media has played a huge role in escalating challenges affecting people wearing hijabs. Through the media, such as social media and the television or newspaper, people around the world have been made to understand that terrorists are Muslims. The fear of interacting or rather mixing with Muslims has led to the isolation and physical abuse of people wearing hijabs (Elawawadh Web). Girls wearing hijabs do not have the knowledge on why they should wear the hijabs. They do not understand the benefits or even the meaning of wearing the hijabs (Asser Web). The knowledge should also be spread among people who discriminate against people wearing hijabs. They should understand that it is won for a good cause (Vyver Web). 2- Proper institutions and legal framework should be put in place to protect girls wearing hijab (Syed Web). Schools and other public places need to protect people wearing hijabs by introducing stern measures to punish any form of discrimination or physical assault. 3- Media should act as the number one messenger that promotes hijab wearing among Muslim girls (â€Å"BBC News† Web). They should bring in Muslim sheiks and clerics as well as leaders who support girls wearing hijabs. Wearing hijab is a command from Allah and it plays a major role in maintaining integrity and

Liquid Sunshine-Beneficial Fad or Human Carcinogen Research Paper

Liquid Sunshine-Beneficial Fad or Human Carcinogen - Research Paper Example Investigations soon found the ill effects of long-term exposure to radium. The use of radium as therapeutic agent was discontinued, but the victims of this metal died painful deaths. In 1900s, radium became a treatment option for many illnesses of the day. However, its popularity as a promoter of health soon declined. This paper aims at recounting the rise and fall of radium as a therapeutic agent. Radium (atomic number 88) is a radioactive alkaline earth metal, belonging to the same group as calcium and barium (Radium, 2009). Its radioactive nature makes radium a luminescent metal that glows in the dark. Radium is a decay product of radioactive uranium 238. Nobel laureates Pierre and Marie Curie discovered this metal in 1898. Marie Curie received her second Nobel Price for Chemistry in 1911 for her work on radium and polonium (Pasachoff, 1996). Pierre Curie was the first scientist to advocate the medical uses of radium. Pierre exposed his arm to radium for many hours, which caused a burn that took many months to heal. He concluded that diseased cells may be destroyed by exposure to radioactivity and that radium could be a potential cure for cancer and skin diseases (Clark, 1997; Pasachoff, 1996). The results of Curies trailblazing research on effects of radium catapulted this element to instant fame. Radiation therapy with radium became a standard treatment for cancer, benign tumors, warts, and even facial hair (Clark, 1997). By early 1900s, radium laced water was advertised as a therapeutic agent for a host of other problems (Clark, 1997). This radium water was called liquid sunshine as it was considered a magic elixir for better health and longer life (Rosch, 2004). As radium was expensive, radon, a product of radium decay, was used often to manufacture radium water (Clark, 1997). Radium water was prescribed as germicida l, antibacterial, and antifungal to treat diseases such as diphtheria, malaria, typhoid, and liver diseases (Clark, 1997). Many

Technology in Policing Essay Example | Topics and Well Written Essays - 1000 words

Technology in Policing - Essay Example First, crime on the net is on the rise, identity theft is another issue of high importance, which is the key tool in fighting terrorism and financial crimes. Thus crime prevention can occur at two levels: one to prevent crimes that are repeating in nature and the other is by analyzing possible future seat of crime. Thus, through analysis and research of recorded crimes and criminal investigations it is possible to get some statistics into the kind of future prospect of how this kind of crime will be dealt in the future by the judicial system or by the police. In case of Internet crimes; therefore, repeated crimes may not always occur as there are always some ingenious method by which the criminal escapes the law - this gap is to be identified as art of the risk management study, which should be more extensive and which should focus more on how the malpractice defenses may be made stronger. In March 2008, a former employee of Compass Bank stole a hard drive and the database containing customer information and all their financial status was breached. This employee used a credit card encoder and several blank cards to create several new cards and withdraw money from several customer accounts1. What are the monitoring approaches that can be fathomed by the state and the court or by the security organization In 2007, the US Federal Trade Commission reported that 8.3 million Americans had been victims of identity theft over a 12-month period2. In cyberspace, such identity theft may make way for further offences. Like Newburn says that in cyberspace three acts of trespassing occur, that involve viruses that immediately attack or attack at a later date citing the example of the shut-down of websites of yahoo, Amazon, ebay, and CNN which incurred a loss of 1.2 billion. He also cites the example of the Timothy Llyod, the sacked employee of Omega Engineering who planted a softwa re time bomb that detonated 20 days after he left which incurred a loss of 10 million and 80 job losses. In 2007 transatlantic fashion retailer TK Maxx was hit by hackers, who stole 45.7 million customer credit card details (Newburn 2008). By this hacking rule, even the military system is under threat and policing or the crime fighting should extend in this front effectively. However, the main problem with policing cyber crime is the amount and volume of information that is available and that cannot be restricted effectively all the time and across the boundaries of a specific place, where cyber crime laws may not even exist. In such a case probable cyber crime laws need to be implemented by predicting probable loss of information security or theft of anything that can range from information to intellectual property rights to manhandling of organizational data or system by a third party. The whole gray space that exists between identifying cyber crime that vary between countries and the definitions of it are so varied across geographical spaces that it is impossible to always thwart such mischief from happening or being conducted from across the boundary of the US. Newburn also cites the example of Russia, which has become a major source of child pornography, as it has no laws against it and therefore becoming the host for broadcasting such films by other illegal traders. Ironically, such content is not being produced there

Sources of Funds case Essay Example | Topics and Well Written Essays - 500 words

Sources of Funds case - Essay Example Equity can be generated internally as retained earnings or generated externally generated as common share capital. A company may choose to use its retained earnings to expand its operations. This is because the cost of retained earnings is relatively lower compared to the cost of common share capital. The major drawbacks of this source of finance are that it is usually inadequate, and its use can easily expose a company to liquidity problems. Consequently, a firm can source equity through issuing of common shares. This source of funds confers several advantages. The first advantage is that this form of financing is a permanent source of capital because common shares have no maturity date. The company does not have any liability for cash outflows linked with the redemption of the common shares. This facilitates financing of long term projects. Secondly use of equity lowers the gearing level hence a company has a broader borrowing capacity. Thirdly, the shareholders may provide valuabl e ideas to the company’s operations. However, this method faces various drawbacks. First the floatation costs are higher than those of debt (Pratt, 2010). Secondly, equity is only accessible to companies that have fulfilled the capital markets authority requirements. Thirdly, it can lead to dilution of ownership of control of the firm by the shareholders. The second method of raising capital is debt capital. This form of capital can be in the form of debentures and corporate bonds. This source of funds confers several advantages. Firstly, the floatation costs are lower than those of common share capital. Secondly, since the interest on debt is tax allowable then the company enjoys a tax saving. This method of raising capital also faces various drawbacks. Default in payment of principal and interest can force a company into liquidation. Secondly, Providers of debt capital impose conditions, and many restrictive covenants hence it

Power Play for Howard, Negotiating Assignment Example | Topics and Well Written Essays - 1000 words

Power Play for Howard, Negotiating - Assignment Example Another important consideration is that negotiation implies acceptance by both parties that agreement between them is required before a decision can be implemented. The requirement of negotiation is there need to be minimum two parties involved in the negotiation process. There must exist some common interest, either in the subject matter of the negotiation or in the negotiating context that puts or keeps the parties in contact. Introduction to case: Power play for Howard Juwan Howard is a 23 year old young basket ball player. And this case study dealt with the young players negotiation techniques between the two teams. Howard was introduced in 1994 by the Washington Bullets, a junior from University of Michigan with the 11 year contract for $37 million. He was hard working and, for the most part, conducted himself with class and dignity on and off the court. Juwan Howard became a all time favorite key player in the basket ball team. People of Washington wanted to keep Juwan Howard w ith them as he is a star player and they wanted a win to Washington after a long span of 9 years. Even the agents and managers of various clubs wanted to keep him with them. Hence there was a huge demand for Juwan Howard in the society and this case study tell us about the negotiation technique that adopted by Juwan Howard to increase his bidding value and also the agents to bring Juwan Howard in their team but not creating any financial risky situation to their respective clubs. Negotiation is not a very simple process. In negotiation each party wants to have their upper hand and want to gain profits. Therefore during negotiation each party will have certain advantages it can be tangible and intangible, costs and risk associated with their contracts. Hence it is the capacity of a person who does the negotiation to ensure that he will get the maximum benefits. Negotiations involved in this case study are bit complicated as all the parties involved in it and they were just observing other peoples move so as to open their trump card. In this case study Juwan Howard’s name and fame is going to give a lot of benefits to him in terms of money. The basket ball game is very famous amongst the people so each game used to get around $136,000 revenue, and hence Juwan Howard thinks that he also should get a very good remuneration for himself. Moreover Howard is emotionally attached to Washington, and leaving will cause him lot of pain which is also can be reason for high quotation. Although he agreed to leave Washington and join Miami Heat, which gave a guaranteed seven year, contract worth $100.8 million. It is the biggest deal in the history of team sports, along with luxury hotel suites and limousine service during his road trips. This is a huge deal for Howard in his young age of 23 years. Howard almost was the highest paid basketball player during the 1996 and 1997 season, but his contract was voided by the NBA. However the confused story of Howard returns to the Bullets in August 1996 signing a contract, but Heat went to court challenging the NBA’s ruling. But using the Heats quotation Howard and his agents could negotiate better with Bullets winning a contract of over 100 million. This explained the extent to which the pro sports have become a mesh of emotion and financial reason with on court talent and the off court financial

Budgeting Essay Example | Topics and Well Written Essays - 500 words - 3

Budgeting - Essay Example In this way, the managers will be motivated to achieve the desired budgetary targets. Budget is like a pressure device. For example, each department is given a certain budgetary goals and targets and they are to be achieved within a specified period of time. Consequently, the department manager will be required to work hard and take necessary steps for achieving the budget targets. Sometimes, the given budget targets are difficult and challenging. In that condition, the department manager feels the pressure because the given targets look unachievable. Budgetary control can be defined as determining and evaluating planned budget with the actual results and taking necessary measures to obtain the budget objectives. In the budgetary control, first a budget is planned and its objectives are also determined. Subsequently, after getting the actual results, they are compared with the planned budget. After that, if certain budget objectives are not met, the causes will be investigated and then the corrective measures will be taken. Activity based budgeting means budgeting based on activities. In this budgeting process, activities which incur cost are summarised and recorded and subsequently analysed. After this step, it is the responsibility of related department manager to identify and establish relationship between them. By knowing the relationship between cost and activities, the managers become in a position to develop an achievable. Based on the relationship between activities and costs, the managers can use the actual results and forecast the cost behaviour and its subsequent trend and impact on the overall budgeting process. Zero based budgeting means entire budgeting process should be started from scratch. The budgetary objectives, goals, budgetary targets, budgetary planning and other features of budgeting are started from zero level. On the other hand, flexible budgeting is different than zero based budgeting because only some adjustment is

People v Ceballos Research Paper Example | Topics and Well Written Essays - 750 words

People v Ceballos - Research Paper Example Thus, he set up a gun trap and unfortunately it killed a neighborhood kid who tried to gain entry. The defendant wanted to prove that the physical evidence he discovered about somebody breaking into his garage could be life threatening. Thus, in order to ward off probable mishaps on his part, it was his justification to protect himself beforehand by setting up a gun to substantially provide him a certain level of security. In the first place, it would be much harder on his part to defend himself, if things might be too late, and especially he did not have any idea on the whole motive or intention of the culprit. Describe how justification and excuse play a role in the case. As stated, the defendant used the defense of justification on the crime he committed against a neighborhood child. As the defendant wanted to justify that he did not commit any crime, but a self-defense instead, defense is very crucial in his case. In as much as possible, the defendant should give substantial or m eaningful justifications in order to maximize its defense. The defendant’s excuse is very important in this case. For example, its excuse could be the basis if it could be essentially covered under the ruling of the law regarding the defense of justification. ... In the case of People v Ceballos case, the defendant was not at home when the incident happened. Thus, under technical definition of the proper use of self-defense in the law, what the defendant initiated as a way to protect himself was unacceptable. He was not at home when the assault happened, and so there was no need to apply self-defense at some point. Tennessee v Garner Explain the nature and types of defenses used in the case and what evidence was used to demonstrate the defense. In the case of Tennessee v Garner, the police officers tried to defend themselves by telling the court they have substantial probable cause to believe that the suspect’s escape could further cause potential harm to others (Casebriefs LLC, 2012). They used the required standard operating procedure, prior to the use of force, a gun that ended up the life of a suspected felon as a final resort. The evidence presented by the officers could prove that they were summoned to arrest a suspected felon. T he man did not have any weapon so the police officers commanded him to stop. However, the culprit wanted to escape so the police officers pulled the trigger of the gun, and killed the suspected felon. This case was between the Tennessee police officers and the Garner, the late suspected felon’s family. Describe how justification and excuse play a role in the case. The Tennessee v Garner case is very important because the issue behind it includes whether law enforcement officials have the right to use deadly force in order to prevent unarmed culprit or suspect from escaping (Casebriefs LLC, 2012). Justification is indeed important in this issue in order to fit it within the rule of law: if suspect poses threat of serious

Great Expectations Essay Example for Free

Great Expectations Essay The audience have witnessed the pursuit, and had a brief glance at the face of the convict they have seen the airborne geese above the marshes, and they want to know what will happen When examining the film, one has to regard the social context in which the film was made. Leans version was created the year after the Second World War. People would probably need their morale boosted after the six years of conflict, and the film was probably intended to make people feel happier. In the closing stages of the Lean film, Pip meets Estella in Miss Havershams house. He pulls down the curtain, lighting the room, and shouts at Estella look around you death and decay you do not belong here you must get away from this place come with me into the sunlight. I believe that this is a metaphor; death and decay is the war and Estella represents the people of Britain. They can come out into the sunlight, and leave the war behind them. Lean is reminding the audience that they can forget the war, and go on to lead new lives. Lean also attempts to put across a moral message. When Pip is a child his conscience speaks to him and the audience. As he makes his way downstairs to steal the food there is a voice whispering, wake up Mrs. Joe, wake up Mrs. Joe, wake up Mrs. Joe. This effect does appear in the original text, every crack in every board calling after me stop thief! and Get up Mrs Joe. A similar device is that of the talking cows. Lean uses this, but again, Marchant decides not to, preferring a more realistic approach. The cows provide an element of humour in the film, but I feel that in the book they were included mainly to give the audience a glimpse of Pips conscience and not to provide comedy. This also gives the film a touch of originality. Before the 1940s a large amount of film sound was simple and ill-conceived the audience saw a car, therefore the audience should hear a car. Consequently, when the audience saw a cow, they were probably expecting to hear cow, not a human voice. Now, however, in an age when talking animals appear in most childrens television programs, the modern audiences are not likely to be surprised by the effect. Another aspect to take in consideration is the media for which the productions were originally created. The BBC version was written for the television, bringing the characters into the home. I assume that Leans film was originally created for the cinema. Lean shows this in many ways. The modern audience can recognize that aspects such as the silhouetted gibbets would have a greater impact when shown on the large screen. Both films are set many decades before the dates they were made, and neither audience had experiences of the period in which the story was set. Marchants version is an attempt at an accurate historical representation of the Victorian age. I feel that Lean decided to concentrate more on storyline, and the following of Dickens text rather than being fixated in creating an accurate historical representation of Victorian Britain. Dickens had written from his own first hand experience of the era, so he knew what had happened. The descriptions of the characters in the text are very precise, and Lean has concentrated on creating the individuals that Dickens described. This is probably what the audience would expect. The post-war audience would want to look back on the age of empire in the way that Dickens did, but in the 1990s, a new approach is expected by the increasingly changing audience. Dickens is generally considered as boring and tedious, and the Marchant film attempts to give a fresh, 20th century makeover to one of Britains most celebrated authors. To conclude, I feel that, considering the circumstances in which it was made, Leans film was the more successful of the two. In post war Britain there was not a huge amount of money for making films, and there was limited technology available for the production. Materials were expensive and scarce, and could not be easily obtained. The film manages to make the opening sequence terrifying, exciting and tense, without using excessive violence or disturbing images. It manages to portray the novel in a realistic way, and his storyline is truer to the original than the BBC version. Sonya Shah Page 1 of 4 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Great Expectations section.

The Internationalisation Of Luxury Fashion

The Internationalisation Of Luxury Fashion Chapter 1. 1.0 Introduction Phau and Prendergast (2001) defined luxury brand has these characterises that are evoke exclusivity, have a well know brand identity, enjoy high brand awareness and perceived quality, and retain sales levels and customer loyalty. For the Chinese economy, it has been increased at an average rate of 13 percent per year (wgsn-edu.com, 2002). In 2004, a total of 236,000 Chinese became millionaires (Merrill Lynch Cap Gemini, 2005). As for luxury consumption, 37% of luxury goods are purchased in Asia (Chadha and Husband, 2006). In China Chinese luxury consumer population is 300,000 millionaires. That means Chinese consumers are playing the important role for the luxury brands as Chinese market will make or break the luxury products factors potentially (Okonkwo, 2007). Therefore, the customer usually would like to have different choices of purchasing fashion products. According to Howard and Herbig (1996) noted that People can perceive value is a major determinant of product success: qual ity images are far more important than product value; high prices portray high quality. Bake (2003) indicated that some factors could influence the retailer companies entry on the other markets, for example, legal and language. Therefore, the retailers in order to get most profit from products from foreign markets, they will use two ways that are the methods for the company of entry into foreign market and have a choice of distribution channels in each foreign market (Terpastra Sarathy, 1997). In international marketing, the entry method is very important for the fashion retailer to enter foreign markets. According to the global luxury consumption, it is indicated the luxury brands are successfully in the world and also in the global luxury market growth per year (Verdict, 2009). By using the theory of internationalisation and using the process of internaionalisation example of Burberry. It has strategically penetrated the Chinese market to comprehend the Chinese market. The market will have a great positive impact on the consumption of fashion goods and by highlighting their British origins and positioning themselves towards the aspirational consumers. Chapter 2. 2.0 Literature Review This literature review aims to address that the concept of retail internationalisation, its impact upon luxury fashion brands and the strategic operations of British luxury brands with Chinese retail market by using the examples of Burberry. Hines and Bruce (2001) noted fashion retailers were the most prolific and successful when it came to foreign market expansion. Unsurprisingly, the rise in academic interest reflects the increase of retail internationalisation activity as more companies seek to expand their operations overseas (Moore et al 2000). According to Alexander and Akehurst (1995) there are six key subject areas for researchers to thoroughly address all issues concerned with the process when discussing the internationalization of retailers; What is the internationalisation of fashion retailing? Who are the international fashion retailers? Where do fashion retailers internationalise? Why do fashion retailers internationalise? How do fashion retailers internationalise? When does fashion retailer internationalisation occur? 2.1 Definition of the luxury fashion brand Kapferer and Bastien said: Luxury is in fashion, and the fashion is for luxury. (Kapferer and Bastien, 2009) Luxury brands have the power of branding, which means they can influence cultures, societies and generations potentially. Traditionally, luxury brands have main core characteristics that are brand strength, exclusivity, creative, innovation, product craftsmanship, differentiation and precision, premium pricing and high quality (Okonkwo 2007). Furthermore, the other core characteristics for the true luxury brand are global reputation, strong brand image, emotional appeal, tightly controlled distribution and visibility (Jackson and Haid, 2006). For example, Gucci, the results of the strong brand image of Gucci are in several of brands products being back-ordered to two years. The brand value has an important relationship with consumers. 2.2 Whats internationalisation of retailing? The internationalisation of retailing is defined Treadgold (Wigley et al, 2005) as having visible and invisible dimensions. The Invisible dimension has been defined as the international sourcing of products and services and the cross-border transfer of management expertise in the form of managerial policies or technical skills (Kacker, 1997). That refers to the intangible facets as opposed to the physicality of opening overseas stores. On the other hand, for the visible dimension, the fashion retailer internationalisation is the operation of retail shops within foreign markets (Hines and Bruce, 2001). Consequently, the luxury fashion brands are visible in the market. From the report of clothing retailing UK (Mintel, 2003), there are 18 out of 20 top-selling clothing retailers have presence outside of domestic market, for instance, Burberry, it has 236 stores around world (BBC, 2010). At 30 June 2010, Burberry globally had 139 retail stores, 140 concessions (excluding Spain), 44 outlets and 97 franchise stores (Burberryplc, 2010). In China, Burberry has opened stores in 30 cities such as Beijing, Shanghai, and Wuhan (Burberry, 2010). According to Baker (2003, p.799), he indicates that because of the legal, language and logistical problems, the most successful retail is difficult to enter other markets. Even though the retail companies could be slow and difficult entry the other countries, however overseas expansion is a significant process for development of retailers. Liu and Mcgoldrick (Bcaker, 2003) indicated that the long history of international product sourcing has facilitated foreign retailing operations because relationships have already b een construct with the foreign destinations that is easier to instigate the process of internationalisation. 2.3 Who are the international fashion retailers? According to the British fashion council, the editors of the international fashion magazines, journals and fashion experts, who define characteristic of the international fashion retailers such firms: Have an international profile in the fashion industry as evidenced in their having bi-annual fashion show in one of the international fashion capitals, e.g. Paris, Milan, London Have been established in the fashion design business for at least two years Named their own label merchandise Retail merchandise either via outlets bearing the name of designer or within other outlets with two or more countries (Moore et al, 2000) From other definition, following Hines and Bruce (2007) the international fashion retailer can be defined into the four types: The product specialist fashion retailers narrow product range, clearly defined customer base The fashion designer retailers internationally recognized brand, exclusive positioning The general merchandise retailers mix of fashion and non-fashion products and large stores The general fashion retailers- broad range of products and accessible pricing (Hines and Bruce, 2007) Moore and Doherty (2007) defined luxury fashion retailers as: à ¢Ã¢â€š ¬Ã‚ ¦ those firms that distribute clothing, accessories and other lifestyle products which are: Exclusively designed and/or manufactured by/or for the retailer; Exclusively branded with a recognised insignia, design handwriting or some other identifying device; Perceived to be of a superior design, quality and craftsmanship; Priced significantly higher than the market norm; and Sold within prestigious retail settings. Retailer that conform to this characterizes include Chanel, Giorgio Armani, Hermes, Burberry, Prada, Gucci, Louis Vuitton, Versace and Mulberry. 2.4 Chinese retail cultures and economy For this stage, it will indicate the Chinese luxury fashion history, retailers and exporting in the world. By examining Chinese economy in the luxury fashion, China is playing an important role in the world of luxury fashion. Chinese have great history, but to date most of people have not exhume it or they reclaimed it by their own understanding. Once China has recovered its culture and confidence in itself, there is no uncertainty factor that great Chinese luxury brands will appear, recreating the link with the past such as shanghai Tan (Chadha and Husbands, 2006) $1.4 trillion economy of China is the sixth largest in the world and gross domestic product is forecast to increase 7.9% over the next five years (wgsn-edu.com, 2004). Since the 80s, Chinese economy has increased at an average rate of approx 13per cent per year. In some coastal cities growth has been as high as 35%. (Wgsn-edu.com, 2002. Sep 04). World trade in clothing and textiles is about $350 billion. In China, employment figure range from an estimated 19 million employed Textile and Clothing manufacture in 2005 up from 14 million in 1995 to 17963 in Mauritius. That is from the table, it also indicates employment in clothing manufacture in some countries from 1995 to 2005 (see figure 1) (Hines and Bruce, 2007). There is a reason for it that the Chinese textile and retail industries have cheap labour. On the other hand, China and Hong Kong China are the leading exporters which are significantly higher than others (see figure 2) (WTO, 2005) However, China and Hong Kong China are being relatively small importers in the table. Twenty years ago, there was no middle class in China but now, the middle class has been more than 100 million. Currently, China represents 12% of global luxury goods purchases and will grow 26 per cent per quarter for the next four years. The current of Chinese luxury consumer population is 300,000. The number of people who can afford the luxury products will grow up 1.3 billion in the next five years. That means the Chinese consumer is important for luxury brands as Chinese market will have make or break the luxury products factors potentially (Okonkwo, 2007). The high growth rate of the Chinese economy is an amazing market for the luxury fashion products industry. Chinese luxury market is the second largest to Japanese in the Asia-Pacific region and will grow 28 per cent annually in 2010 (Wiederhecker, 2007). Furthermore China will likely play influence role in the world of fashion. The effective of the rising Chinese designers will be increased in the next decades (Okonkwo, 2007). 2.5 Market entry Strategies Fashion retailers as the most prolific of international retailers can be are consistently recognised (Wigley and Moore, 2007). Luxury fashion brands have attracted more consistent attention and form the basis of the current work while the general fashion brands have been the focus of some academic attention (Laulajainen, 1992; Fernie et al., 1997; Moore et al., 2000; Moore et al., 2004). From Root (1987) summaries the definition of entry methods is as institutional arrangement that makes possible the entry of a companys product, technology, human skills, management or other resources into a foreign country. Traditionally, entry methods can be classified into along risk or control continuum (Teradgold and Davies, 1998; Dawson, 1994; Dotherty, 200). According to Alexander and Doherty (2009), international retailers will use more than one method to develop their markets when they face a number of methods for international expansion. There are main methods for international retailing dev eloping their markets: Flagship stores: company owned, large in scale to show case the brand Organic growth: internal expansion, likely new store develops within the existing or an integrated organization framework Merger and acquisition: the acquisition of control over a firm in the international market Joint venture: between a company in the host country and an international firm or two firms enter into a joint venture and enter the host market Franchising and licensing: a business gives the authorities to the international franchisee to operate the brand. Licensing, such like a agent Exporting/ wholesaling: products sold to an international market without really stores Concessions: a shop within a shop, usually a department store, in the host market Within each of these methods has advantages and disadvantages, which is chosen by a retailer on basis of its product portfolio, corporate confidence and has consequent set up cost and operational control, which a retailer needs to take into consideration (Burt, 1993; Dawson, 1993; Moore and Fernie, 2004; Quinn and Doherty, 2000; Sparks, 1996; Treadgold, 1991; Treadgold and Davies, 1988). Burt (1993). Following Simpson and Thorpes (1996) PLIN model the companies successful in foreign markets because their heritage provides them with niche differentials and internationally appealing brands as highlighted. This model suggests that retailers should do differential advantages via product, lifestyle, image and niche differentials from their competitors. The factors of internationalization entry methods Goodhow and Hanz (1972) indicate that companies need to consider five factors to start planning for foreign market entry: The environment of market- policy decision is affected by the environment of political and economic factors of the foreign market The competitiveness of the company- affected by the scale of company, technological level and experience of internationalisation The characteristic of the product- influenced through specialty of the production or different of production life cycle The consideration of companys capital and budget- it is affected by the limitation of companys capital. The cognition of inner company- the decision maker of company has the opinion towards the scale of risk for the demands of expansion foreign market The luxury fashion company, Burberry, says it is going to buy out its franchisees in Mainland China at beginning of September (Independent, 2010). Burberry will pay  £70 million ($108 million) to take full control of 50 stores in 30 cities in China, which include 9 stores in Beijing and 4 stores in Shanghai, from its franchisee Kwok Hang Holings of Hong Kong (BBC, 2010). The reason for Burberry to buy out its local franchise partner is that it will give more Burberry company control over the merchandise and how it is marketed. The chief financial office of Burberry said: We believe we can drive more productivity with those stores. and Burberry was looking to double the number of shops in the country. She also said the country would be a double-digit growth driver(Independent, 2010). Furthermore, for the development of retailer expansion in the foreign country, SWOT analyses can provide they with an outline of their strengths, Weakness, opportunities and threats, which can assist in direction when they entry into international markets (See figure 3). Burberry operates flagships in four markets that are London, New York, Tokyo and Barcelona (Moore and Doherty, 2007). Therefore Burberry did not use the flagships store method entry into China. However, for the one of the entry methods, concessions, nowadays, Luxury players have held out longest in Europe against locating in malls, which has been anathema to the retailers. However this has been preferred route to market in regions, such as China in Asia (Verdict, 2009). Similarly in Beijing both Shingkong Place and ST Plaza big department malls anchoring many luxury brands. Burberry operates concessions within these department stores throughout China. However, Burberry will operate the flagship store in Beijing in 16th December. That flagship store will be the most great in Asia (ELLEChina, 2010). 2.6 International expansion direction Some studies examined that the direction of expansion of specific fashion retailers is largely determined by their market position (Hind and Bruce). According to Hollander (1970) found that a focus on capital city expansion was a common trait of the internationalising luxury fashion retailers and termed the strategy the New York, London, Paris syndrome. In the 1990s, as a consequence of the hardly competitive conditions within the European Union and as a result of the opportunities afforded by the demise of the USSR. Therefore Fashion retailers have focused on their international expansion to emerging markets includes China, Russia (Fernie et al., 1998) The place of distribution refers to the areas that are make products and services available to customers. Retail channels are most effective when they meet the consumers expectations in terms of location, convenience and product assortment (Okonkwo, 2007). For luxury brands, there is the additional task of brand protection in the distribution areas choice such as licences or franchises. However, as early mention in previous chapter, in China, luxury retailers entry the market for the place of distribution via another choice. For an instant, The British luxury brand, Burberry, has 47 stores in Mainland China. In Beijing, Burberry operates eight stores. Chapter 3. 3.0 Luxury brands in the world 3.1 Global luxury consumption During the last few years, the luxury market has sustained growth. The luxury market has grown from $20 billion to $68billion from 1985 to 2000 in spite of the September 11 attacks and other events disruptive to global trade (The Economist, 2002). Even though some factors can influence the consumption of luxury brand in the market, which include image, quality, store atmosphere (Deeter-Dchmelz et al, 2000). However, Global consumers spend on luxury brands still grow 102.5% over 2003 to 2008 in $. In the euros, the global luxury market grew by 41.8% to à ¢Ã¢â‚¬Å¡Ã‚ ¬224.5bn over the 2003 to 2008, with a growth slowdown becoming evident in the latter half of 2008 because consumers expenditure on luxury brands slowed under the impact of the global financial crisis (see figure 4) Furthermore, the luxury goods sector has become increasingly more internationalised in recent year (see figure 5) (Verdict, 2009). 3.2 Burberry in China Thomas Burberry created Burberry in 1856 in Basingstoke, England when he opened a store to sell mens outwear, soon becoming known for the development of a fabric called gabardine. During the First World War, Burberry continued to develop the officers raincoat named the Trench coat(Moore Britwistle, 2004). Burberry is a global luxury brand with a distinctive British heritage, core outerwear base and one of the most recognized icons in the world. In China, after Burberry bought its franchisee back from Kwok Hang Holdings of Hong Kong (BBC, 2010). According to Burberry Group PLC (2010) Burberry plans to open about 10 stores in China in the current financial year when applying global marketing, retail, merchandising and IT disciplines to drive store productivity. From Angela Ahrendts, Chief Executive Officer commented: The acquisition of Burberrys store operations in mainland China will allow us to further leverage our proven brand and business strategies in this high growth luxury region. With a solid foundation of 50 stores across 30 cities, operational expertise and strong brand momentum, this is an optimal time for Burberry to integrate this business. Chinese market is an exciting market for the British luxury brand, Burberry. Furthermore, Burberry also plans to add 66 stores and 44 Chinese outlets in China by 2012 (Independent, 2010). In the other hand, According to Burberry annual report (2009) the revenues of Burberry were up 30% in Asia-Pacific and in 2009 to 2010, the retail and wholesale revenue were 24% in Asia-pacific includes China. (see Figure 6) Chapter 4. 4.0 Methodology 4.1 Introduction This chapter will definite the relevant methods of research that proceeds to give the most accurate findings for the aim and objectives of the project that have already been discussed. A vary of research methods will be examined at individually. After identify all the methods a few approaches will be selected for examining the retail internationalisation of British luxury fashion brands into Chinese market. 4.2 Research approaches According to Proctor (2000) indicated Qualitative research examines the attitudes, feelings and motivations of products users. Qualitative research is characterised by small samples and this has always focus on criticism. Qualitative research has advantages to grow in popularity. Firstly, it is much cheaper than quantities research. Secondly, an understanding of customer attitudes and motivations is produced a good mechanism by Qualitative research. Thirdly, it can improve quantitative research efficiently. Otherwise, qualitative research cannot provide samples for representative of the target population of the research. Quantitative research is focused with measuring elements of a market or the population of consumers marking up the market. This contains soft phenomena such as consumer attitude as well as market size, brand shares and purchase frequencies etc (Hague and Jackson, 1999). Quantitative research is a large sample size and it use statistical to analysis (Proctor, 2000). 4.3 Sampling The definition of sampling is from Chisnall (2001), it is concerned with the study of the relationships exiting between a population and the samples drawn from it. Proctor (2000) indicated sampling, some so-called census information is in fact obtained via sampling. That means computer assisted statistical procedures make it possible to obtain useful information about the population through questioning only a selected sample of persons. There are two main types of sampling methods according to Chisnall (2001) Probability samples- it is different between the sample value and the true value of the population surveyed. Non-probability samples- it require certain percentages of the sample to be women or men, housewives under thirty or a similar criterion. 4.4 Survey The primary data is indicated that asking people questions about their knowledge, attitudes, preferences and buying behavior (Kotler et al 2002). According to Proctor (2000) explored some of the various method of primary data through surveys: Postal surveys Personal interviews Telephone surveys Completely self-administered surveys Panels Omnibus studies 4.5 Questionnaires A Questionnaire is an important stage of the total research methods and its preparation and administration demand considerable professional expertise. It obtains specific information about a defined problem so that data result in a better appreciation of the problem after analysis and interpretation Chisnall (2001). According to Hague and Jackson (1999) noted purposes for the questionnaires. Firstly, primary role is to draw accurate date form respondents. Secondly, they provide structure to interviews. Thirdly, a questionnaire is to provide a standard form on which facts, comments and attitudes can be written down. Finally, questionnaire facilitates data processing. Question can be classified into two types that are open-ended question and closed questions. Open-ended question is also known as free answer or free response. The respondent is considerable freedom in phrasing an answer, which may be lengthy and detailed, and in his or her own words. On the other hand, closed questions are identified as calling for responses, which are strictly limited. That means he or she can choose alternative replies from they are expected to select an answer corresponding their on a particular subject (Hague and Jackson, 1999). Survey questionnaires are applied in different ways such as telephone interviews, formal structured personal interviews and self-administered studies (Proctor, 2000). 4.5 Observation According to Proctor (2000) indicated observation is a drawback of the survey method. It obtains much of the information is based on interviewees statements describing what they have done or expect to do in the future. Observation includes the personal or mechanical monitoring of selected activities. Chisnall (2001) said observation may be either participative or non-participative as indicated in the receding section. Participative observation would seem to have very limited application in marketing research. On the other hand, non-participative widely used in scientific studies and termed the classical method of investigation has several applications in marketing research. Hague and Jackson (1999) noted that observation is used in shopping studies, especially in stores. It is used to find out how things are done in practice. Observation can classified into these stages for the in-store environment: Distribution Shelf price Shelf facings -reported in number and share Shelf location Display activity Presence of point-of-purchase material (Proctor, 2000) 4.6 Focus group A focus group is a common form of a group interview. The aim of focus group is to learn and understand what people have to say about a topic and understand their arguments. The purpose is to discover how it forms part of their lives and how they feel about products, idea or organization. Focus group can be classified into three types that are exploratory groups, clinical focus group and employing focus group. Exploratory groups method is often used by focus group and helping to define the problem precisely. Clinical focus groups are used as true motivations and feelings of a person are subconscious. Employing focus groups provide information and data about problem by the mechanism of group dynamics. (Proctor, 2000) 4.7 Interviews According to Chisnall (2001) defined as a conversation directed to a definite purpose other than satisfaction in the conversation itself. An interview concerned with a purposeful exchange of meanings and interaction between the interviewer and the respondent. The quality of the interview depends on the interviewer developing a relationship with the answers, which will encourage good communication. 5.0 Conclusion Tungate (2008) indicated luxury brands have identified opportunities in Asia as a whole, everyone wants to talk about China. And also, Dickson Poon, the Hong Kong entrepreneur who owns Harvey Nichols, said: China definitely has the potential to become the largest luxury goods market in the world. Poon says that a number of Chinese with the wherewithal to buy mid-price consumer goods has reached 300 million. The Chinese is already worth an estimated US$550 billion. The people frequently travel for shopping not only to Hong Kong, they will go to further afield such as Beijing, Shanghai, Shenzhen, as there place is a new wealth. Therefore, British luxury brand, Burberry successful entry into Chinese market. According to the data and information as mentioned in previous sectors indicated Burberry is good example of British luxury brand in Chinese market even though Burberry spent  £70 million ($108 million) to take full control of 50 stores in 30 cities in China. Like Angela Ahrendts, Chief Executive Officer said: Chinese market is an exciting market for the British luxury brand.(Burberry Group PLC 2010) So, Burberry is developing in Chinese market constantly, and they will open the most largest flagships store in Beijing soon as mentioned in previous sector. The aim of this project is to understand the retail internationalisation of British luxury fashion brands into the Chinese market. Therefore, objectives will be achieved by using both primary and secondary research methods to examined the retail internationalisation of British luxury fashion brands into the Chinese market. The literature review includes extensive secondary research from published authors of books, journal articles etc. to provide an examination of theoretical work. However, this project would benefit from the following methods of research have been selected as the best approaches to gain the most accurate findings. Index. Figure 1. Source from: Bruce M. and Hines, Fashion Marketing contemporary issues, pp. 3 Figure 2. Source from: Bruce M. and Hines, Fashion Marketing contemporary issues, pp. 5 Strengths Gross margin increased from 52.1% in 2008/09 to 59.7% in 2009/10 Annual sales of  £1280m Retail revenue is  £749m Authentic British heritage Its founding in 1856 by Thomas Burberry Globally recognized icon portfolio e.g. trench coat, trademark check Top 100 global brands Weaknesses Profit fell from  £62m to 25m in1998 The foreign group out of control Over-reliance on a number of key product suppliers Burberry over-relies upon licensees Opportunities Enhance consumer responsiveness Operate more efficiently and effectively Upgrading existing stores Execution of the global buy Threats Competition from other luxury global brands such as Chanel, Gucci Burberry could suffer it is supply chain is unable to produce Burberry may be unable to control its wholesale and licenseesFigure 3 Burberry SWOT analyses Figure 4. Source from: Verdict (2009), Global luxury retailing, pp.23 Figure 5 Source from: Verdict (2009), Global luxury retailing, pp.24

A River Runs Through Us Essay -- Essays Papers

A River Runs Through Us 1. â€Å"The Anacostia River is a metaphor for the way poor people and minorities are treated† (Hoover). In 1994, the Anacostia River was fourth on the list of American Rivers' â€Å"Most Endangered Rivers† (Rynor). Since the late 19 th century the water quality in this river has slowly declined with the onset of urbanization and industrialization and the pollution that accompanies this growth. The Anacostia is severely polluted with â€Å"sediment, nutrients, pathogens, toxins, and trash† (â€Å"Cleaning†). And it is no coincidence that the river runs through some of Washington D.C.'s poorest communities in the south-eastern sections of the city. 2. Environmental injustice has been an ongoing battle that continues to plague many lower class, high minority communities. Environmental injustices occur when â€Å"low-income communities and communities of color bear a disproportionate burden of the nation's pollution problems† (Bullard 15). Three of every five African Americans live in communities with abandoned toxic waste sites (Bullard â€Å"Toxic†). In a 1991 report Greenpeace explained that, â€Å"being poor in America means breathing foul air, working filthy jobs, and living next to toxic waste landfills and incinerators† (Novotny 13). 3. In Washington, D.C. much of the pollution plaguing the Anacostia River is caused by trash, raw sewage and runoff from the city streets in the river's drainage area, or watershed. When the District's sewage system exceeds capacity due to heavy rains, the runoff is dumped into the Anacostia River (â€Å"Cleaning†). Between 75 and 90 percent of the pollution is caused by runoff from areas of Washington, D.C. with heavy pavement, roads, and parking lots, which produce runof... ...universe/document>. Loeb, Vernon. â€Å"Currents of Change.† The Washington Post 01 Dec 1996: B01. LexisNexis. Aladin. Gelman Library, Washington, D.C. 25 Feb 2003 < http://web.lexis-nexis.com/universe/document >. Novotny, Patrick. Where We Live, Work and Play . Westport, Connecticut: Praeger Publishers, 2000. Raynor, Joyce. â€Å"Bill Norton Would Fund Grass-Roots River Cleanups.† The Washington Post 3 Mar. 1994: J3. Lexis-Nexis. Aladin. Gelman Library, Washington, D.C. 25 Feb. 2003. Ruffins, Paul. â€Å"Talking Trash.† Washington City Paper 26 Jan. 2001. 25 Feb. 2003. . Spencer, Duncan. â€Å"Caucus Rallies for Anacostia.† The Washington Post 8 Jan 2003: Pg.23. LexisNexis. Gelman Library, Washington, D.C. 30 March 2003 . A River Runs Through Us Essay -- Essays Papers A River Runs Through Us 1. â€Å"The Anacostia River is a metaphor for the way poor people and minorities are treated† (Hoover). In 1994, the Anacostia River was fourth on the list of American Rivers' â€Å"Most Endangered Rivers† (Rynor). Since the late 19 th century the water quality in this river has slowly declined with the onset of urbanization and industrialization and the pollution that accompanies this growth. The Anacostia is severely polluted with â€Å"sediment, nutrients, pathogens, toxins, and trash† (â€Å"Cleaning†). And it is no coincidence that the river runs through some of Washington D.C.'s poorest communities in the south-eastern sections of the city. 2. Environmental injustice has been an ongoing battle that continues to plague many lower class, high minority communities. Environmental injustices occur when â€Å"low-income communities and communities of color bear a disproportionate burden of the nation's pollution problems† (Bullard 15). Three of every five African Americans live in communities with abandoned toxic waste sites (Bullard â€Å"Toxic†). In a 1991 report Greenpeace explained that, â€Å"being poor in America means breathing foul air, working filthy jobs, and living next to toxic waste landfills and incinerators† (Novotny 13). 3. In Washington, D.C. much of the pollution plaguing the Anacostia River is caused by trash, raw sewage and runoff from the city streets in the river's drainage area, or watershed. When the District's sewage system exceeds capacity due to heavy rains, the runoff is dumped into the Anacostia River (â€Å"Cleaning†). Between 75 and 90 percent of the pollution is caused by runoff from areas of Washington, D.C. with heavy pavement, roads, and parking lots, which produce runof... ...universe/document>. Loeb, Vernon. â€Å"Currents of Change.† The Washington Post 01 Dec 1996: B01. LexisNexis. Aladin. Gelman Library, Washington, D.C. 25 Feb 2003 < http://web.lexis-nexis.com/universe/document >. Novotny, Patrick. Where We Live, Work and Play . Westport, Connecticut: Praeger Publishers, 2000. Raynor, Joyce. â€Å"Bill Norton Would Fund Grass-Roots River Cleanups.† The Washington Post 3 Mar. 1994: J3. Lexis-Nexis. Aladin. Gelman Library, Washington, D.C. 25 Feb. 2003. Ruffins, Paul. â€Å"Talking Trash.† Washington City Paper 26 Jan. 2001. 25 Feb. 2003. . Spencer, Duncan. â€Å"Caucus Rallies for Anacostia.† The Washington Post 8 Jan 2003: Pg.23. LexisNexis. Gelman Library, Washington, D.C. 30 March 2003 .

Psychology: Women And Territory :: Free Essays

Psychology: Women and Territory Basic psychology is the attempt to explain and understand significant issues in human behavior which can shed light on popular misconceptions. Desmond Morris and Naomi Weisstein explore two different psychological areas that are misunderstood by the public and some psychologists. "The invading army encroaching on national territory, the gang moving into a rival district, the trespasser climbing into an orchard, the burglar breaking into a house, the bully pushing to the front of a queue, the driver trying to steal a parking space, all of these intruders are liable to be met with resistance varying from the vigorous to the savagely violent"(P.256,257) These are all examples of the various ways in which people can violate someone's territory. The violation of a boundary can have serious consequences. For instance, a gang uses visual stimuli such as graffiti to illustrate a marked territory. The unreadable words to the average person mean nothing. A rival gang member may ignore these symbols of territory and hence, put their life in jeopardy. Territory is not just environmental, but it is also bodily. A person creates an imaginary bubble around them. This is considered their personal space. Some people are allowed into the bubble while strangers usually must stay outside. The bubble varies from culture to culture. A person in Europe will stand closer to a friend than an American would. The odd feeling that Americans experience in foreign countries when talking to local people is a common misunderstood concept. Naomi Weisstein's article Psychology Constructs the Female, explains the various misunderstanding that male psychologist have towards females. One the prominent psychologists of the sixties, Erik Erikson, explained his biased opinions that women primary function is the being a mother. "We must start with the realization that, as much as women want to be good scientists or engineers,

Elements of Homers Odyssey in the Coen Brothers Oh Brother Where Art

The Coen Brothers’ â€Å"Oh Brother Where Art Thou?†, loosely based on Homer’s classic adventure The Odyssey, is a film amusingly filled with themes of symbolism similar to those found in Homer’s epic, while still maintaining a sense of originality and style that they have become so renowned for. An exciting and entertaining blend of high adventure, humour, and heartfelt emotion, at first glance, the film barely resembles Homer’s poem: only certain elements are obvious, such as the main character’s name and the three sirens by the river. However, a deeper and more intense analysis of the film and text exposes numerous, if not more subtle references. The adventures of the three main characters in the movie, Ulysses, Pete and Delmar include many encounters with characters similar to Homer’s Odyssey, such as the trio of Sirens, a Bible-salesman Cyclops, as well as other archetypes from southern folklore and pop culture such as the young blues musician, the Klan, and the infamous bank robber â€Å"Baby Face† Nelson. However, the biggest parallel between both pieces might have to be the strik...

Robbers Cave Experiment: A Critical Review

In this paper, the RACE will be explored in two parts: a) An overview of the study would be presented along with a critique of its findings and b) its generalization and application to real-world and Asian contexts will be formally discussed. Overview Of study Purpose and design The stud's focus was on intercrop relations (Sheriff, AAA)-?specifically cooperation and conflict, where the intricate processes involved in members' attitudes in two or more groups over a period of time were investigated.Sheriff had intended for the experiment to progress as natural as possible, so as to trace the formation, functioning, attitude shifts and resulting consequences towards one's own group (in-group), out-group and their members accurately from scratch. A large-scale experiment, the RACE took place In a sufficiently-isolated (I. E. , without interference or interaction with the outside world) field setting in the Robbers Cave State Park, Oklahoma, over a span of more than two weeks.Sheriff empl oyed a rigorous procedure in the selection of 24 participants, all of whom were 1 2-year-old males from middle-class background, Protestant, tit similar educational and socio-cultural background and no prior relationships with one another (Sheriff et al. , ICC). In order for greater experimental control, participants from â€Å"atypical† backgrounds were eliminated-?the boys had to be well-adjusted individuals who cannot come from broken families and were doing well psychologically, physically and academically.The boys were later split into two groups. Staff members participated in the camp under the guise of â€Å"senior counselors†, whose duties were to observe first-hand group interaction behaviors among the boys. Participants were led to believe that they were taking part in a typical summer â€Å"camp†, and that the interaction processes which arose from â€Å"problem situations† were natural products of their existing circumstance or environment. Ap proach The RACE progressed in successive stages (Sheriff et al. 1 95th): 1) Experimental in-group formation, where both groups formed their in-groups and established relations (independently of each other) through activities involving cooperation and common goals; 2) Friction phase, where intercrop relations were thoroughly explored through experimentally- reduced through competitive activities that produced frustration for the losing group; 3) Integration phase, where both groups are brought together to reduce existing intercrop tensions and encourage harmony to attain â€Å"subordinate goals† (Sheriff et al. 15th) integral to a â€Å"problem† scenario. The goals, which were subsequently introduced, were of significant common appeal and which required both group's equitable cooperation to obtain. If endings Hypotheses of the study, which are not elaborated here, were tested and validated by Sheriff and his team at the conclusion of the RACE. Instead, the following con clusions drawn (Sheriff et al. , IEEE) are mentioned for their relevance to the subsequent sections: Intercrop attitudes (e. G. Prejudices) are not merely products of individual personalities or frustrations brought to the situation. In-group solidarity heightened in the face of (real or imagined) competitive and reciprocally-frustrating activities, where outgrip were unfavorable stereotyped. Rather, interaction produced when working toward common subordinate goals served well to improve inter-group relations and cooperation. A critique To begin, the ARC has been recognized for its high ecological validity (Jackson, 1993).However, it does not explain the process by which subordinate goals reduce inter-group hostility. It also does not fully acknowledge third party influences (e. G. , ‘bystander effect' of camp counselors). In respond to this, Jackson (1993) proposed that further theories be advanced. Interestingly, research by Teasel and Turner (1986) (as cited in Brewer, 1975 ) subsequently challenged the ARC with its ‘social identity theory, noting that overt competition is not always necessary to produce intercrop inflict, and that competition is not always be a bad thing (Valentine, 2010).Beyond these and ethical considerations, the RACE also had many other limitations: Its findings cannot be reliably generalized to the wider population due to its homogeneous and gender-bias (Brewer, 1975) sample-?similar studies later conducted in Russia, Lebanon and ELK produced differing results (Determent & Spencer, 1983). It seems that cultural difference IS an essential variable (Kim & Meyers, 2012) that the RACE had overlooked. The age of the participants may have also influenced-?cognitively or behaviorally-?how he conflict or cooperation (I. . , interactions) played out. Furthermore, the presenting conflict situations had been staged and variables carefully experimentally-controlled for, which produced UN-realistic outcomes simplistic for real-world gen eralization. To a lesser extent, psychologists have pointed out that realistic intercrop conflicts were heavily determined by the degree of group identity and loyalty, and that if the two groups had failed in achieving the subordinate goals, the conflict could have exacerbated (e. . , blaming other party) instead of seeing relief (Brook, 2006). Application of incepts In consideration of the above, while the RACE is a landmark experiment that undoubtedly has its uses in theory (e. G. Generating future research; Brewer, 1975), blanket applicability unto real-world contexts would be an erroneous step to take. The ARC suggests that when resources are scarce, people should be especially in-group-biased (Campbell, 1965).Indeed, this phenomenon surpasses time and space. Examples are when the anti-Muslim riots broke out in Manner (AY Swashbuckler, 201 3) and negative stereotypes for the Muslim were perpetuated by rioting monks rallied fellow Buddhists to make cuisines with â€Å"our own pe ople?'; and when the Nazi regime in the 1 sass propagated Aryan propaganda and oppressed the entire Jewish race for â€Å"causing' Germany's economic problems.Also, we can agree with Sheriff that inter- and intra-group attitudes are not mere extrapolations of individuals and their habits, for social-psychological phenomenon such as â€Å"grouping† (Smith & Mann, 1 992) imply the presence of hidden and complex processes behind group dynamics. Next, subordinate goals may not necessarily improve intercrop relations, as Sheriff et al. Claimed (1 IEEE). As mentioned, allure to attain these goals can result in mutual blaming frustration and shaming.A good example would be global warming, a trans-boundary issue experienced by all countries. While the common threat is sufficiently real and joint problem-solving should be assumed, countries instead are not able to resolve the issue-?intercrop hostilities (e. G. China with the IIS) heightened as the competition (e. G. , for economic p rimacy) is too overwhelming. These suggests that interaction and intercrop relations are highly dynamic and susceptible to fluctuation. Lastly, let us not forget the instrumentality of ultra difference factors on group relations.The RACE was conducted five decades ago using a racially-homogeneous sample. Modern globalizes societies have become â€Å"smaller† and more heterogeneous with technological advancements. Moreover, many parts of Asia–especially Southeast-Asia-?see highly-mixed communities comprising dozens of racial/religious groups, each with their unique sub-culture. As such, diversity of the wider population has to be considered and reflected in their appropriate context and in light Of today's fast-changing world.

Valentines Day Party Ideas

Valentine Dance Party Ideas for Teens Ads by Google korean used cars for sale korean bus, truck, new & used cars korean used car exporter   www. roadmatecar. com The DDOS Specialist Identify and block DDOS attacks automatically and in real time. www. riorey. com Looking for Angelica? Find Family & Friends on Facebook. Create a Free Profile – It's Easy! Facebook. com/Angelica Ideas for a great Valentine's Day dance or party for teenagers, including themes, party favors, Valentine decor, food, & activities for your special event.By Janienne Jennrich on Jan 20, 2011 Share Login to post a comment Looking for ideas for a a teen or high school Valentine's Day dance or party? Valentine's Day is February 14. What a terrific time for a special indoor event to celebrate friendship and love! Whether you are interested in planning a large semi-formal or formal dance or a more intimate teen event, there are many ways to create a unique atmosphere with Valentine's Day theme suggestions al ong with decorating, food, and activity ideas. Should the Teen Event Have a Theme?A large event will often have a theme to pull together all the decorating, activities and so on. Having an overall color scheme and style, at least, can help bring plans into focus. For smaller casual parties at home, simply announcing the event date and providing good food and music may be plenty. The most obvious and simple Valentine decor theme is, of course, hearts. A heart-filled party or dance room is easy to create on the cheap, using paper or foam board decorations (and maybe lots of red glitter) and some red, pink and white balloons.Valentine party goods are readily available at party shops, online, and even at dollar stores. Hearts are sweet and simple, but you may be looking for something more unique. A Royalty Themed Valentine Event for Teenagers Prince William and his bride were married in a royal wedding in 2011. For an over the top and epic party, pull out all the stops and make attendee s feel like royalty! Invite princes and princesses to wear their finest to a Royal Valentine Ball. A little corny? Maybe. But if you can't have some fairy tale fun around Valentine's Day, when can you?Invitations rolled up like royal scrolls and tied with ribbon are charming for hand-delivering to friends. For a large school or community event, a scroll design can be included as a border on printed fliers or posters. Add calligraphy or use a fancy computer font to play up the image of a royal event. Consider including: * A long red carpet leading into the ball room (check party rental suppliers) * Ballot boxes for voting for â€Å"Sweetest Princess,† â€Å"Most Dashing Prince,† â€Å"Most Fairytale-Like,† and â€Å"Most Romantic Couple. Award winners with party crowns. * A rose-covered arch or another pretty background for photo opportunities * Lots of sparkle in decorations, party favors, and lighting * Fun and fancy gold-trimmed signs on restroom doors, such as â€Å"Princess's Throne Room† and â€Å"Prince's Throne Room† * A real horse and carriage (preferably white) to take couples on romantic rides around the party area * Make a simple heart-shaped ice sculpture using a ice mold (sold on Amazon or in party supply stores).Display the ice sculpture among flowers as a main centerpiece. Depending on the location, budget and number of teenagers attending the royal event, food and drinks can be simple or extravagant. Ice water and heart-shaped cookies are very nice for a lower-budget event. If money is less of an issue, fill dessert tables with lovely and romantic treats like pretty chocolates and mini Valentine cupcakes. To add a bit of elegance and romance, line food platters with roses and/or add single roses in slim glass vases to the serving table.Offer sparkling cider or an elegant party punch to drink. If you get stuck for idea, watch the ballroom scene of the movie Cinderella (and maybe you'll end up having a Cinderel la themed party! ) Hugs and Kisses Theme – XOXO Valentine Party for Teens XOXO means hugs and kisses and works as an elegant or casual Valentine's dance theme. Hugs and kisses can be those of friendship, so this party theme need not be too mushy (unless mushy is what you want! ). Consider including: A photo spot with props like big huggable teddy bears, giant lips, big hearts and X's and O's * X and O shaped confetti sprinkled on tables * Small tic-tac-toe games printed on red paper (Get it? Tic- tac-toe = X and O? ) * Big X and O shapes, drawn with washable sidewalk chalk, on a concrete walkway, porch, or curb area to welcome guests * Hershey's chocolate Kisses and Hugs candies (with a sign that says â€Å"Get your Hugs and Kisses Here! â€Å") X and O letter shapes are easy to make, so there's no need to be especially artistic to make great decorations.Scrapbook and craft stores may carry large foam, wood, or cardboard shapes to use in party decor. Party colors for this t heme could be pink and white, red and white, black and white, black and silver or a combo of any other of these or other colors. Or who says you can't have a neon green and purple Valentine dance? Not me! Take this theme and run with the ideas for an awesome event all your own! More Fun Valentine Dance or Party Activities These ideas can be used at any Valentines dance, whether or not there is a theme. Flood the dance floor with balloons. With lots of balloons scattered all over the floor, spontaneous bopping and fun balloon fights will happen. * Set up a table where guests fill out kids valentines & â€Å"address† tiny envelopes. Include lots of cheap valentine cards with popular characters like Scooby-Doo, Hello Kitty and Snoopy. Make sure there are some fun stickers (which often come with valentines) and plenty of pens. Teens can write on the cards and give them to each other at the event.Listen for the laughs as stickers get stuck to guests cheeks, noses and clothes. * Fo r other teen Valentines ideas, see Valentine Craft Making Party or  Valentine Tea Party. Find even more Valentine ideas at We Love Valentines. Valentine's Day is Feb. 14, so mark your calendar and get planning! Resources Read more at Suite101:  Valentine Dance Party Ideas for Teens | Suite101  http://suite101. com/article/valentine-dance-party-ideas-for-teens-a335328#ixzz2K6lp3I00   Follow us:  @suite101 on Twitter  |  Suite101 on Facebook

Example of Argumentative Essay Essay

History shows reiteratively throughout the recorded times that the mark set for students will be predominately that which they aim for and mostly stop therein. If students are not shown any higher level of knowledge the students should at no time be expected to aim for that which they did not perceive. Students will indeed float to the mark you set. History has shown us many valuable illustrations; one of them would be the vast comparison between students during the Ottoman empire and students in the reign of the Spartan empire, the Spartans were taught that knowledge is crucial, if it helps you to fight, whilst the Ottomans were taught that knowledge was imperative if it was beneficial in any way. Because Spartan pupils were finite to knowledge that did not pertain to warfare, they were infinitesimally limited in any other area, and to no degree were able to match the heights of knowledge of the Ottoman student body, the mark for these learners had been set considerably inferior tha n that for the under-graduates of the Ottoman empire, and so the students attained the mark that was set and were prescribed no reason to surpass it. Therefore it is clear to recognize that the objective a teacher sets for their pupil is all that their pupil will ever feel the demand to accomplish. Students are comparable to a kayak in the sea trying to reach an island to anchor on, and the teacher is the equivalent of the current, the stronger they push to try to reach and help the students, the closer they get to the island. Because students are reliant on their instructors to provide them with an objective to grasp, the supervisors specified a mark, and the students float to the mark that was decided. Therefore the students need only fulfill that which their instructor has itemized for them, and that would be the mark that was stipulated. Since pupils will only feel the need to do what was required in distinction to them, they will inevitably isolate themselves to the mark that was set before them.

College Rhetorical Analysis Essay

In this lengthy article â€Å"Guns Don’t Kill People, the Mentally Ill Do,† that was published in the Townhall Daily, the author, Ann Coulter, argues about a major prevailing issue today, gun control. She believes the problem isn’t the guns themselves, but the mentally disturbed people. Coulter credits the declining mental health system as the main setback. She supports her argument by providing tragic examples from mass shootings that took place in the past. One example was the 2011 shooting that took place in Tucson, Arizona where the shopping mall shooter, Jared Loughner was so obviously disturbed that he stated â€Å"If I stay long enough to make the yearbook, I will be voted the Most Likely to Commit Murder.† She also explains the most recent shooting that happened at Sandy Hook Elementary. The shooter, Adam Lanza, first shot his mother on the morning of December 14, 2012 because she supposedly was trying to have him committed to a mental institution, which is what triggered his rage. After he cold-bloodedly killed his mother, Lanza progressed on to Sandy Hook Elementary and proceeded to murder twenty children and six administrators. Coulter is a conservative columnist and political commentator who has mostly written about government and legal issues. A number of her articles are targeting a particular audience. For example, liberals, Barack Obama, the National Rifle Association, and the American Civil Liberties Union (ACLU) just to name a few. Seven of Coulter’s best works are on the New York Times bestsellers list. Similar to this article, some of her previous works are written about gun control issues and targeted toward Obama and the Senate Democrats. Obviously, this is not the first time the issue has come up that Coulter has written about it. Some of her best works on gun control include â€Å"Ending Gun Violence Requires Commitment, Not All of it Voluntary,† â€Å"Negro’s with Guns,† and her most current article â€Å"Guns Don’t Kill People, the Mentally Ill Do.† What motivated Coulter to write this article were the many cases of mentally disturbed people carrying out mass shootings and the world glorifying the murderers with press, while the NRA was taking the blame. She states, â€Å"Innumerable studies have found a correlation between severe mental illness and violent behavior.† She provides evidence from these studies with statistics. For example, â€Å"Thirty one to sixty one percent of all homicides committed by disturbed individuals occur during their first psychotic episode.† She adds, â€Å"Which is why mass murderers often have no criminal record. There is no time to wait with the mentally ill.† Coulters purpose for writing this argument is to persuade her audience that closer tabs need to be kept on people who are suspected as being the least bit mentally disturbed. She believes if it is made easier to emit people into mental institutions, there would be less violence. Coulter also argues that if one is suspected as being mentally disturbed, it should be simple for them to be evaluated by a psychologist. Coulter’s intended audience is the general population, Barack Obama, and the American Civil Liberties Union (ACLU). Throughout various parts of her argument she pleads to individuals working in the mental health field to put more effort in separating mentally disturbed people from civil society. During a time like today, where mass shootings have happened within the last few months, are people more prone to pay attention to gun control issues. Especially on the forum that this article is published on. Most people that comment on â€Å"Guns Don’t Kill People, the Mentally Ill Do† are supporting Coulter’s argument. This argument first appeared on January 16, 2013 after Coulter did some researching about mass shootings i n the past. It responds to the most recent shooting at Sandy Hook Elementary. Coulter states, â€Å"Enough is enough, the public needs to know and understand the danger behind mentally ill individuals.† Her main claim is that there aren’t enough precautions being taken when it comes to suspecting someone of being mentally disturbed. There are several reasons given in support for her claim. Seung-Hui Cho, who committed the Virginia Tech massacre in 2007, had been diagnosed with severe anxiety disorder as a child and placed under consistent treatment but the college was prohibited from being told about Cho’s mental health problems because of federal privacy laws such as HIPPA laws (Health Insurance Portability and Accountability Act). Another example is when one of Loughner’s (Tucson, Arizona shooting) teachers, Ben McCahee, filed numerous complaints to the school against him, hoping to have him removed from class. McCahee stated, â€Å"When I turned my back to write o n the board, I would always turn back around quickly to see if he had a gun.† Coulter goes on to say, â€Å"Committing Loughner to a mental institution would have required a court order stating that he was a danger to himself and society.† Ann Coulter adds to the examples when she informs the audience of James Holmes, the Aurora, Colorado shooter. He was under psychiatric care at the University of Colorado long before he shot up a movie theater. After Holmes made threats against a professor, he was asked to leave the campus, but he wasn’t committed. Coulter claims â€Å"People knew he was deeply troubled and just pushed him into society to cause havoc elsewhere.† Finally, when talking about Adam Lanza, the Sandy Hook shooter, she states â€Å"Connecticut’s laws are so restrictive in terms of the proof required to get someone committed that Lanza’s mother would probably not have been able to get him help even if she had tried.† The article, â€Å"Guns Don’t Kill, the Mentally Ill Do† was found on a website as an essay. It is a lengthy article that includes an intro, a thesis, support paragraphs, and a closing paragraph reproving the thesis. Coulter represents herself as a respected columnist who is very educated on laws, especially regarding civil rights. â€Å"A Connecticut native, Coulter graduated with honors from Cornell University School of Arts & Sciences, and received her J.D. from University of Michigan Law School, where she was an editor of The Michigan Law Review. She is the legal correspondent for Human Events and writes a popular syndicated column for Universal Press Syndicate. In 2001, Coulter was named one of the top 100 Public Intellectuals by federal judge Richard Posner. After practicing law in private practice in New York City, Coulter worked for the Senate Judiciary Committee, where she handled crime and immigration issues for Senator Spencer Abraham of Michigan. From there, she became a litigator with the Center For Individual Rights in Washington, DC, a public interest law firm dedicated to the defense of individual rights with particular emphasis on freedom of speech, civil rights, and the free exercise of religion.† Ann Coulter is a very trusted columnist. She uses facts based on mass shootings in the past and provides evidence by using statistics and quotations from insiders. Although Coulter doesn’t invoke an emotional response, she bases much of her article on morality. â€Å"Guns Don’t Kill, Mentally Ill Do† is a satirical piece due to her ridicule to the ACLU throughout her argument. In conclusion, Coulter argues that there is much more precautionary steps that can be taken when someone is suspected of being mentally ill. She closes the argument by stating â€Å"It is nearly impossible to have mentally disturbed people separated from society because the ACLU has decided that being psychotic is a civil right.† She adds, â€Å"Consequently, whenever a psychopath with a million gigantic warning signs commits a shocking murder, the knee jerk reaction is to place yet more control on guns. By now, guns are the most heavily regulated product in America. It hasn’t worked. There are still subway tracks, machetes, fists and bombs.† For example, the most deadly massacre at a school in United States history was at an elementary school in Michigan in 1927. It was committed with a bomb, by a mentally disturbed man.